Aisling Cunningham, CEO of Irish makeup brush company, Powder ‘n’ Pout, takes a closer look at what lurks between the bristles.

It is a new year and while we are making plans to eat more fruit and walk to work ,what if we told you that you could have flawless skin in time for Summer by binning the brush? Well, the beauty team at Powder ‘n’ Pout HQ are calling across the nation for beauty junkies to do just that and:

Bin the brush!

This comes after the brand conducted a study showing that over a three-month period, the average foundation brush does, in fact, hold 177 percent of a bacteria build up! This shows that applying your makeup with dirty makeup brushes is a no-go. The bacteria that is on your brush will always transfer onto our clean pores. This will expose our skin, causing a release of collagen and elastin, which we don’t want.

Aisling Cunningham says: “We know the facts; that dirty brushes breed germs but really what this actually shows is that we ourselves are the reason behind premature aging. Nobody wants that!”

Powder ‘n’ Pout are urging beauty lovers across the country to “Bin the Brushes!” and to make it more appealing, they are offering 30 percent off when you shop online this week at powdernpout.com.

But how do you know when it is time to toss your brushes? “Your well-loved brushes start to show signs that the brush hair is snapping or drying out or they never feel as clean as they should be, its time to say goodbye. Don’t be scared to let go and repurchase,” says Aisling.

“The common denominator when it comes to skin is bacteria and oil build-up in everyday life. Sensitivity when using your makeup brushes can be triggered when your old brush bristles become stiff and sharp leaving your skin red and sore. So just bin the brush!” urges Aisling.

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