Embrace your sultry side with The Body Shop’s Black Musk Light Bloom himag March 20, 2018 Hi Beauty The Body Shop wants to invoke and excite your sultry side with its most sensual, seductive fragrance to date. Inspired by flowers that blossom at night to reveal their secret, alluring scents, Black Musk Night Bloom takes the brand’s signature oriental fragrance – Black Musk – to a whole new level that’s deeper, fiercer and irresistibly tempting. With intense, floral notes of creamy ylang ylang and heliotrope blended with juicy red berries and warm musk. The Body Shop dares you to resist flirting with their new, 100 percent vegan, cruelty-free collection. Inspired by exotically intense night blooms, “the idea was to explore the dark side of musk. We imagined what the scent would be if it was born from the night. For me, a night bloom evokes intensity and intoxication. This goes perfectly with the addictive musk and its power of seduction.” Cécile Matton, perfumer and Black Musk Night Bloom Co-Creator. The founder of The Body Shop, Anita Roddick, not only successfully campaigned against animal cruelty – she redefined how we think about fragrances. Deer are cruelly treated to extract the musk gland, so in 1981 The Body Shop introduced the world to White Musk – one of the first fragrances to pioneer ethical, 100 percent vegan musk. And, did you know that The Body Shop was one of the first beauty companies to use organic, fairly traded alcohol in its fragrances? The Community Trade organic alcohol in this new range is sustainably sourced from Native in São Paulo, Brazil. Native produce the alcohol by distilling ripe sugarcane from regenerated land in a self-sufficient, certified carbon neutral mill, using discarded cane to generate electricity. Native provide employment to over 300 local women in a rural area with limited opportunities. They’ve also personally planted over one million trees in the last 30 years.