IT Cosmetics, is thrilled to announce the launch of IT Cosmetics in Ireland and,  opening of its first store in Dublin, opening on Thursday,  26th July 2018 in the ever expanding Arnotts Beauty Hall.


About IT Cosmetics™

Innovative Technology is IT. Developed with leading plastic surgeons and dermatologists,

IT Cosmetics™ creates products that are game-changing and, when in the hands of real women everywhere, become life-changing. IT’s clinically proven, innovative, problem-solving products harness cutting-edge anti-ageing technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You™.

IT Cosmetics™ is currently the #1 best-selling colour cosmetics brand on QVC U.S. and

The Shopping Channel Canada, as well as a top prestige brand at ULTA Beauty stores in the U.S. and Sephora Australia locations. IT Cosmetics™ has received more than 1,000 press placements in publications such as The New York TimesAllureand InStyle, and has won over 150 beauty industry awards including the 2015 WWD Beauty Inc. Prestige Brand of the Year Award, NPD Group’s 2015 “Best Of” Award for Most Growth in Same Store Sales and OThe Oprah Magazine’s 2015 Beauty O-Ward. This year, IT has been featured on national TV news programs including NBC’s “Today” show, as well as ABC’s “Good Morning America” and “Nightline.”

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IT’s Mission

Our mission is to make the world more beautiful through our products, through our actions

and through our belief that every woman is beautiful and deserves to feel her most beautiful.

Our promise is to always keep our promise whether it comes in a compact, a lipstick bullet or in our commitment to change the conversation about what is beautiful. We exist to inspire every woman to celebrate her own beauty and to feel confident, important, loved and beautiful. Even if it’s for the first time, or for the first time in a long time.


About IT Cosmetics™ Co-Founder, Jamie Kern Lima

In 2004, Jamie Kern Lima worked as a TV news anchor and reporter where she spent hours

every day applying skincare and cosmetics products that promised to help and hide her

hereditary rosacea and hyperpigmentation, yet none of them made her look and feel her best.

Jamie knew there had to be a better way, and she knew there were other girls and women like her who wanted products that actually covered, but looked like real skin—products developed with powerful skin-loving ingredients that make your skin look younger, not older.

In 2008, Jamie partnered with plastic surgeons and dermatologists and founded IT Cosmetics™ to create makeup and skincare products that give you serious beauty solutions and are clinically proven to do so. IT believes that great makeup should give you great skin. That’s why IT formulates products that are so superior, they do the work for you and get you compliments on your skin, not on your makeup!


Love Beauty Fully™

We believe you’re an IT Girl™ the moment you try IT—and today, there is a thriving community of IT Girls, including IT Survivors. Through a partnership with the American Cancer Society’s Look Good Feel Better® program, IT Cosmetics™ has donated millions of products to help women face the effects of cancer with confidence. When you purchase any Brow Power™ brow pencil and Love Beauty Fully™ brush, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together, we are making the world more beautiful, one product at a time.

Clinically Proven. Skin Loving. Problem Solutions.™

√ Developed with leading plastic surgeons and dermatologists

√ Superior products do the work for you to deliver serious beauty solutions

√ Anti-ageing, skin-loving ingredients for your most beautiful skin

√ Never tested on animals, every IT Cosmetics™ product is certified by PETA as 100% cruelty-free

√ Each SPF product uses only physical, chemical-free sunscreen, and every brush is pro-hygienic and made of synthetic hair to suit even the most sensitive skin types

√ Real women getting real results and spreading the word is how IT Cosmetics™ has grown, one life-changing product at a time. IT’s all about YOU!

We are delighted to finally arrive in Ireland. I believe every woman is beautiful and deserves to look and feel her most beautiful, and we hope to reach every woman around the globe with this message. At IT, we work with plastic surgeons and dermatologists, the experts in skin rejuvenation and aesthetics, and we look at make-up completely differently. We’re all about colour-infused skincare instead of colour cosmetics with a little bit of skincare thrown in. Our products don’t look or feel like make-up on your skin. I truly believe that great makeup can give you great skin, and the mission of IT Cosmetics is to make “it” happen!”

The Original IT Girl™

Jamie Kern Lima

Co-Founder, CEO of IT Cosmetics™