Kiehl’s continues to innovate with facial oil-infused hydrogel sheet mask for instant, dewy hydration himag April 5, 2018 Hi Beauty Kiehl’s chemists are proud to introduce their latest take on facial masks with a first-to-market non-comedogenic, hydrogel-biocellulose sheet mask! What the heck is that you ask? The Instant Renewal Concentrate Mask is infused with an exotic blend of three plant-derived cold-pressed oils from the Brazilian Amazon and offers immediate, dewy hydration and softer feeling, smoother looking skin over time. Inspired by customer demand for a sheet mask that fits all face shapes and allows for no-mess application, the Instant Renewal Concentrate Mask has a two-piece design that comfortably adheres to any face shape, ensuring optimal absorption of key ingredients. For an improved application experience, the mask features a unique hydrogel-biocellulose technology — no drip, no mess — while delivering quick absorption and instant, dewy hydration. “The most common sheet masks in the market are either paper or cotton, which are known to have low adherence and absorption, and messy application,” shares Dr Geoff Genesky, Scientific Director. “Unlike traditional sheet masks, our formula is infused directly into the hybrid hydrogel-biocellulose material.” Brazilian Amazon conditions are unique for plant life. Because of the incessant rain that beats down on the Amazon rainforest, soils are generally poor in nutrients. In such harsh environments, plants cannot afford the additional threat of being devoured by voracious insects. To defend themselves, plans in the Amazon have evolved an amazing range of strategies and tools. These include production of resins such as copaiba resin oil, which plants produce in response to injury to protect themselves from invading insects and pathogens. Some plants produce unique oily components, such as pracaxi and andiroba oils, which can also help protect them in harsh conditions. Kiehl’s identified and formulated this amazing sheet mask with the following Amazonian oils, due to benefits they are known to bring to skin: Copaiba resin oil Soothes skin on contact and provides a fresh, woodsy smell. Pracaxi oil A fatty acid rich in behenic acid, this oil leaves skin moisturised and coats skin’s surface to smooth and refine texture. Andiroba oil Instantly replenishes skin and helps to reinforce its protective barrier over time. Immediate After 4 days Skin feels replenished/hydrated/nourished 88.5% 90.4% Skin feels softer 82.7% 84.6% Skin feels revitalized/renewed 90.4% 90.4% Skin feels refreshed 88.5% 92.3% Mask feels like an intensive hydrating treatment 82.7% 88.5% Application Apply to clean skin after toner. Carefully unfold mask and remove clear backing. Gently apply top layer by smoothing out from the centre of your face outward. Apply bottom layer and repeat. Leave mask on for 10 minutes. After removal, massage any remaining formula into skin until it is absorbed. Use up to four times per week.