In 2016, La Roche-Posay launched the first-ever stretchable skin sensor to monitor UV exposure – My UV Patch. Since the technology’s debut, more than one million patches have been distributed to consumers in 37 countries worldwide, free of charge. Consumer studies show that My UV Patch had a positive impact on the sun safety behaviors of consumers, with 34 percent applying sunscreen more often and 37 percent trying to stay in the shade more frequently.

To further encourage consumers to change their sun safety behaviors, the new UV Sense is smaller, and offers longer wear and real-time data. As the first battery-free wearable electronic sensor to measure individual UVA and UVB exposure, UV Sense can store up to three months of data and show trends of exposure over time with instant updates. The new wearable is less than two millimeters thick, nine millimeters in diameter and designed to be worn on the thumbnail. By putting this technology on the thumbnail – which receives optimal sunlight – consumers can increase wear time from several days with My UV Patch to several weeks with UV Sense. The sensor can be reapplied to the nail with additional adhesives, which come in the packaging.

UV Sense

UV Sense has an accompanying mobile app, available on both iOS and Android, which translates and transfers data from the sensor using Near Field Communication (NFC) enabled technology using the phones antenna. The app delivers consumer-friendly information through real-time updates, detailing when the wearer should be mindful of UV exposure, plus tips of when to spend time in the shade or reapply sunscreen.

“The technology within UV Sense is groundbreaking and has so much potential to impact the future of technology and wearables,” said Guive Balooch, Global Vice President of L’Oréal’s Research and Innovation Technology Incubator. “Armed with research and consumer insights from the original My UV Patch, we set out to create something that blends problem-solving technology with human-centered design, offering real-time data and longer wear in a discreet product that fits any lifestyle.”

For the design of UV Sense, L’Oréal has collaborated with world-renowned designer Yves Behar. “Design and technology are inextricably linked, and as products become more personalised to individuals, both elements are integral to providing people with seamless experiences,” said Yves Behar, designer entrepreneur and founder of fuseproject.

La Roche-Posay UVSense Product Factsheet_Final-2

UV Sense will launch in Ireland in 2019.

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