Nima Brush goes global and vegan with smart fibre technology himag May 11, 2018 Hi Beauty Nima Brush creator Niamh Martin is honoured to launch The Vegan Veluxe Collection at the Ibiza Fashion Festival this June. “Having specialised in brush development over the last eight years, I am so excited to have created an entirely man-made fibre that gives the results of a natural fibre brush. This eliminates any need for animal hair, making these the more ethically sourced option for the everyday makeup artist.” With press coverage from Hello Magazine and Vogue, the ethos of this festival is environmentally consciousness, sustainable fashion, upcycled garments and ethically sourced fabrics, which ties in beautifully with the cruelty-free and vegan concept of our newest brush range. This 100 percent vegan range, consisting of two luxurious sets, is the high-tech option for professional artists and makeup enthusiasts using a new innovative fibre technology. The High-Tech Vegan Option Introducing the unique Nimafil™ technology! These synthetic vegan-friendly brushes are designed using Micron Crystal Technology, which mimics the design of a natural hair. The tiny crystals attach themselves to the synthetic fibres creating the finish of a natural hair giving the perfect pick-up and product pay-off for beautiful makeup application. Behind the Packaging Design The use of the Mandala is featured in the new packaging for the Vegan Veluxe range. The design of the Mandala is supposed to be visually appealing, so as to absorb the mind in such a way that irritating and negative thoughts are unable to get through and a spiritual and calming essence surrounds the individual observing the mandala. This allows the busy mind to take a break, while the creative mind is allowed to run free. Nima Brush was founded in 2012 and has an existing online customer base spanning over 27 countries. The Vegan Veluxe Collection is now specifically targeting the wholesale market to impact mainstream retail internationally.