Add a touch of Hollywood Glamour to your brows with Billion Dollar Brows!

Launched in 2004 by Natalie Plain, who was on a mission ‘to save the world from bad brows’, this former press assistant for Hillary Clinton grew the Billion Dollar Brow brand from one product to a full retail line within one year, making waves globally, before launching on Irish shores.

Today, eyebrows are recognised worldwide as the cornerstone of beauty. As the eyebrow industry continues to flourish, the beauty world has seen a brow revolution in recent years with a surge in popularity of both male and female clients in search for perfect brows, whether it’s a rescue from years of over plucking or taming unruly brows, Billion Dollar Brows are established as a leader in brow technology globally.

The cruelty-free range has a cult following worldwide, with regular clients including Lauren Conrad, Oprah, Kristin Chenoweth and Paula Abdul.

Our top picks!


Billion Dollar Brows Waterproof Micro Brow Pencil €24

Billion Dollar Brows Waterproof Micro Brow Pencil

This Waterproof Micro Brow Pencil easily creates hair-like brush strokes with this micro pencil’s super-slim precision point to fill in and accentuate your brows. This mechanical pencil does not need a sharpener and covers every hair for maximum colour pay off. The waterproof and smudge proof formula glides on smoothly and stays in place.

Available colours Blonde, Light Brown, Taupe and Raven.








Billion Dollar Brows Brow Duo Pencil €26

Billion Dollar Brows Brow Duo Pencil

This duo pencil works to highlight the brow bone for an instant lift! It can also be used as a highlighter on the face and to conceal blemishes, redness, acne and dark circles.










Billion Dollar Brows Universal Brow Pencil €24

Billion Dollar Brows Universal Brow Pencil

Billion Dollar Brows Universal Brow Pencil applies smoothly and naturally, formulated to work beautifully with most skin tones and hair colours.

Apply the desired amount and blend with the spoolie end.









Billion Dollar Brows The Brow Buddy Kit €25

Billion Dollar Brows The Brow Buddy Kit

The patented Brow Buddy Tool shows you how to start, arch and end your brows with precision and ease according to your unique facial symmetry. It helps to demonstrate where to fill in your brows with powder, pencil and gel.

With so many different brow techniques in the current market, what makes Billion Dollar Brows different? The difference between normal waxing and Billion Dollar Brows is the half hour design process creating the perfect eyebrow, transforming your face. Billion Dollar Brows’ technicians are named Eyebrow Artists and conduct treatments using a patented tool, the Brow Buddy.

It is used to work out the eyebrow shape suited to your face; no stencilling, and no guesswork! The design is pencilled on to the face; the therapist then works with layering the hair with a unique cutting process, precision waxing and designated hair removal. No threading is required as her work is so precise. The perfect eyebrow is completed with highlighting and shading. A stunning finish!

Remember, beautiful brows are a right, not a privilege.

Billion Dollar Brows brow treatments and retail range are available in selected salons nationwide.