WHY YOU SHOULD AVOID WASHING YOUR JEANS himag May 2, 2015 Hi Beauty, Hi Magazine As you may recall, in a recent talk about his company’s commitment to sustainability, Levi’s president and CEO Chip Bergh revealed—in front of a crowd, no less—that he was wearing a pair of jeans that were a year old and had “yet to see a washing machine.” Which led us to examine how certain fashion-savvy folks tend to their own denim goods. Freezers and baby oil were involved. Seriously. But wait! If that sounds unsavory, Bergh has now taken to his LinkedIn page to post The Dirty Jeans Manifesto, which outlines his approach to denim care, and the thinking behind it. It turns out that he’s not saying you should never wash your jeans per se, he is trying to change the conversation regarding best practices. Instead of washing after every wear or every other wear, this “no washing” policy brings attention to the fact that you’re almost most definitely caring toomuch for your precious favorite jeans. Denim, the fabric, comes from a history where it was made to last and work hard and not be washed multiple times a week. It can endure. So Bergh suggests that, if you’re not logging periods of heavy activity in them you’re probably fine just spot cleaning. The added bonus? Cutting down the frequency of your washing is environmentally-minded. There’s a lot of proof in Bergh’s post. The takeaway, however? Don’t wash your jeans that much. Maybe don’t wash ‘em at all. Live a little.